The Phone is Dead. Long Live the Phone

We all know its coming…

The Public Switch Telephone Network (PSTN/POTS) and ISDN network are due to cease in 2025, with active sales ceasing by 2020. No distinction is being made between domestic and business lines, with both due to end at the same time affecting business and residential customers equally.

The demise of the ‘traditional’ landline is unsurprising when we consider how advances in technology have impacted how we communicate. Social networks like Facebook and Twitter, Skype, and of course, the rise and rise of mobile telephony, SMS and all-in-one smartphone devices have dramatically widened, while increasingly personalising our communication choices.

The numbers paint a similar picture – voice call volumes for fixed lines are clearly in decline and fell by 9.2% to 74 billion minutes between 2014 and 2015 (Ofcom data), while Mobile grew by 3.9% over the same period to top 143 billion minutes. Similarly, total Mobile subscriptions increased by 2% to 91.5 million in 2015.


‍The rise of VoIP
‍VoIP is an alternative to PSTN, carrying your calls across a broadband line. Many refer to VoIP telephony services as ‘Cloud’ or ‘Hosted’ telephony. It’s cheaper, geographically independent, and offers more features than PSTN. It’s these benefits that businesses enjoy – the ability to point, and re-point calls anywhere for business continuity, the ability to scale and add devices quickly, having access to calling features that enhance productivity, all while being a fraction of the cost of ‘traditional’ telephony. Research suggests that cloud adoption has increased 75% since 2010, a trend which no doubt is contributing to the end of PSTN.

Follow that trend! Let us cut to the chase and give you our pitch.

Relaying all the benefits of VoIP in this post is probably a waste of your reading time. We’d rather talk with you directly. But, from my experience, businesses assess the value of a phone service using 3 simple criteria or questions: Is it reliable? Is it cheaper? When I call you, will you answer?

So, is it reliable?
Yes it is! I can only really speak for iNet. Our telephone network sits inside BT’s 21st Century network. BT is one of the world’s best telephone networks, and combined with the expertise of iNet, we deliver a hyper reliable service to our customers. That reliability goes beyond a single call – many of our customers utilise our network for high volume concurrency calling, where ‘voice’ is an essential component for delivering their services.

Is it cheaper?
No doubt, yes it is. We offer a complete ‘service’. Our iPBX platform includes your numbers and lines, all calling features, it is ‘in the cloud’, and comes at one low, per user price, all-in. This means you don’t need separate providers for constituent parts and do not need systems on site. And with scarily low call costs, we will always save you money.

When I call, will you answer?
Of course! We pride ourselves on providing outstanding service. 24/7 support teams, based in London and, although a small point, – they are nice to speak with, friendly and approachable – it seems almost silly to say it, but I’ve seen support done badly, as I’m sure you have too.

Why wait? If you would like to know more, feel free to get in touch with me.

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